Mobile Device Only
GOOGLE ADS
Google Ads, a powerful online advertising platform, empowers businesses to reach their target audience with precision and scale. Through strategic keyword targeting, compelling ad creatives, and robust analytics, Google Ads drives qualified traffic and maximizes ROI. From search and display to video and shopping campaigns, businesses can leverage Google Ads to enhance visibility, drive conversions, and achieve their marketing objectives effectively in the digital landscape.”
TYPES OF GOOGLE ADS
Search Ads: Text-based ads that appear above or below Google search results when users search for specific keywords related to your business.
Display Ads: Visual ads that appear on websites within the Google Display Network, including banners, images, and rich media ads. These ads can target specific audiences based on demographics, interests, or browsing behavior.
Video Ads: Ads that appear before, during, or after YouTube videos, allowing businesses to reach audiences through engaging video content. Video ads can be skippable or non-skippable and can drive brand awareness, consideration, or conversions.
Shopping Ads: Product-based ads that appear at the top of Google search results when users search for specific products. These ads include an image, price, and other product details, making them highly effective for e-commerce businesses.
App Ads: Ads that promote mobile apps across various Google platforms, including search, display, YouTube, and the Google Play Store. These ads can drive app installs, engagements, or in-app actions.
Discovery Ads: Visual ads that appear in Google Discover, Gmail, and YouTube feeds, showcasing relevant content to users based on their interests and behaviors.
Smart Campaigns: Automated campaigns designed for small businesses or advertisers new to Google Ads. Smart campaigns use machine learning to optimize ad performance and drive results with minimal manual effort.
How Its Works
Keyword Selection: Advertisers choose relevant keywords that users might enter into the Google search engine when looking for products or services similar to theirs. These keywords trigger the display of their ads in search results.
Ad Creation: Advertisers create text, image, video, or responsive ads that will be displayed to users. These ads typically include headlines, descriptions, and links to the advertiser’s website or landing page.
Campaign Setup: Advertisers set up their advertising campaigns within the Google Ads platform, defining parameters such as budget, targeting criteria, ad schedule, and bidding strategy. They can create multiple campaigns to target different audiences or promote various products or services.
Auction Process: When a user enters a search query that matches the chosen keywords, Google Ads runs an auction to determine which ads will be displayed and in what order. The auction considers factors such as the relevance of the ad, the advertiser’s bid, and the expected click-through rate (CTR).
Ad Ranking: Google uses a combination of bid amount and ad quality (including relevance and expected CTR) to determine the ad’s position on the search results page. Ads with higher ad ranks are more likely to be shown in prominent positions.
Ad Display: When a user’s search query triggers an auction, Google Ads selects the most relevant ads to display based on the auction results. The selected ads appear at the top or bottom of the search results page, marked as “Ads.”
User Interaction: Users see the ads alongside organic search results and can click on them if they find them relevant. Advertisers are charged when users click on their ads (pay-per-click model) or when specific actions are completed, such as conversions or video views.
Monitoring and Optimization: Advertisers monitor the performance of their ads using Google Ads’ reporting and analytics tools. They can track metrics such as clicks, impressions, CTR, conversion rates, and return on investment (ROI).
